Social media for small business [PDF]

Building a visible, active presence on major social platforms is no longer a nice-to-have — it’s a necessity.

In its early days, social media platforms were about sharing travel blogs and photos, exchanging advice in chat rooms or forums, and looking up old classmates in between high school reunions.

Today, social media strategies for small businesses have evolved to become full-blown distribution and engagement channels, and are now an essential part of digital marketing strategy.

One of the most attractive qualities of social media marketing is it doesn’t require the multi-gazillion dollar budgets that some of the traditional channels command to be successful.

Online, a little budget, creativity and genuine engagement can go a long way in nurturing customers and prospecting new ones, too.

From Facebook and Twitter to Vine and Snapchat, businesses are leveraging a dizzying number of social platforms to not only boost brand awareness and engage with customers, but to grow their site traffic and ultimately generate more sales.

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